For a property manager, the opinion of guests is one of the most fundamental and decisive pillars that determine the success of the business. Word of mouth has always been one of the most successful and effective methods of promotion, and decisive when it comes to generating opinion among potential clients. No matter where they come from, it is important to have a proper review management. Nowadays with the advent of the internet, reviews are not just word of mouth, and we can find thousands of platforms dedicated exclusively to the storage of opinions and reviews that customers can access and resort to when they want to get information about properties and vacation rentals. Therefore, ensuring that guests have good things to say about your properties is one of the most important aspects that a property manager must take into account when managing your business. But it is also essential to know how to manage those reviews so that they work properly, and help you to improve your guest experiences.