Have you heard about digital nomads? If you haven’t, it is very likely that you will start to hear about them frequently. Digital nomads are a growing trend in the world of work, and many studies support that their growth will increase in the upcoming years. But who are these digital nomads and what do they do?
Digital nomads are people whose work activity is developed online, therefore, they enjoy total freedom to move around different places while performing their work. This is a way to generate income remotely, without a fixed residence, but collecting thousands of experiences on the way.
Currently, there are estimated to be a total of 35 million digital nomads in the world, and it is expected that by 2035 that number will rise to 35 million people. In addition, the current economic value of the global digital nomad community is $787,000,000,000,000 per year.
35 million digital nomads
1 billion by 2035
A trend without age or gender
Although the profile of digital nomads is diverse in terms of gender, age, nationality, etc…, there are certain groups that stand out above others in this type of workers. In terms of gender, it is a very proportional and equitable sector, with men representing 50.19% of the total, while women, for their part, represent 49.81%.
Among the most common nationalities within this group of workers, Europeans and North Americans represent 76% of the total number of digital nomads, followed by Latin Americans (10%), Asians (8%), and Africans (6%).
It doesn’t matter how old you are, whether you are young and have just finished your studies, or someone more established and with years of experience behind you: digital nomads know no age. The majority of digital nomads are between the ages of 30 and 39.
What are the favorite destinations for digital nomads?
The list of this ranking is headed by the United States, positioned as the favorite destination for digital nomads to travel while doing their work. This country is followed by Thailand in second place, and Spain in the third position.
Ranking TOP 10 countries chosen by digital nomads
Do you want to attract digital nomads to your business?
Converting digital nomads into customers for your vacation rental business is undoubtedly a great opportunity that can help you increase your profits. But to do so, it is necessary to adapt your properties to the needs that this type of guests require.
Therefore, we give you five tips to turn your properties into the favorite temporary residence of digital nomads.
1. Offer long-term stays and special deals
A digital nomad lives on the road, so their stays will be longer than those of an ordinary tourist. Offer them the opportunity to spend long periods of time in your properties and attract more nomads by launching attractive offers that will differentiate you from your competitors: the longer the stay, the bigger the discount.
2. Provide guides and experiences
The main motivation of a digital nomad is to travel, discover and live new experiences. Provide your tenants with a guide with recommendations of the different activities in the area, restaurants, entertainment and excursions to get to know the environment. The experience of digital nomads will be as complete as possible thanks to your help.
3. Proper Internet connection
Digital nomads work remotely and therefore a stable WiFi connection is essential. That's why having a reliable and fast connection will be crucial for these guests to stay in your properties.
4. Grant them a homey stay
These guests do not have a fixed residence, so each new stay is a new home for them. That your rental property has a nice, neat and cozy decoration will help digital nomads to choose your property, as they will feel more comfortable and will make their stay much more pleasant and comforting. You can incorporate specific elements and services to help them develop their work: quality internet, printer, a space and furniture to work comfortably, etc.
5. List your properties on the different platforms
Advertising your vacation rental on the right platforms is necessary to get your properties in the ears of digital nomads who are looking for your type of rental. Airbnb or VRBO are the main platforms most recognized by digital nomads, so you should always keep them in mind as places to promote your vacation rental. But there are also many other platforms focused on this type of tourism that you should take into account to capture this type of customers.
And you? Do you want to become a digital nomad? Travel and work
without worries with the help of Hostify!
As you have seen, anyone who dares to take the plunge could become a digital nomad. However, it’s true that working remotely while traveling to different places is not always that easy. In fact, 33% of digital nomads admit that the biggest problem they face is not knowing how to disconnect from their work. On the other hand, as a remote worker, connection is vital to the performance of your work, so it’s important to make sure you have a quality connection wherever you travel.
For these reasons, Hostify is here to help you if you’re in the vacation rental business. With us, you will have the opportunity to travel and work without any worries, we make your job easy!
With our PMS you will get 24/7 assistance and the opportunity to manage your business from one place. In addition, we already have our mobile app, one more element that will facilitate your remote work and allow you to take a break and enjoy your travel experience to the fullest. And this is not the only novelty, we now have our new check-in form online, which will allow you to collect all the information about your bookings and clients much easily.
Hostify will allow you to automate processes and integrate multiple channels and accounts. Also, synchronize all your data and information from Airbnb, B.com, HomeAway, Expedia, TripAdvisor, and many more. In addition, with our software, you will get your free booking website, with which you will be able to receive all direct bookings with no OTA fees. Everything you need to ensure the success of your business.
As you can see, if your business is oriented towards vacation property rental management, you can also be a digital nomad on a easy way. Simplify your work, and enjoy the experience of your travels as a true digital nomad.
If you don’t know our property management software yet, book your free Demo now and get your business working for you!