678.6 Million Nights were booked via OTAs in 2023

Discover the booming world of European short-term rentals! In 2023, Eurostat reported a remarkable 13.8% increase in nights spent in short-term rental accommodations across the European Union (EU), totaling a staggering 678.6 million nights. Facilitated by popular online travel platforms like Airbnb, Booking.com, Expedia Group, and TripAdvisor, this surge reflects evolving travel preferences and the convenience of online booking among short term rentals. Let’s delve into the trends and insights driving this phenomenon.

Most popular regions for short-term rental accommodations

Exploring the landscape of short-term rental accommodations reveals a fascinating array of sought-after destinations, each offering its own unique charm and allure.

During the third quarter of 2023, Jadranska Hrvatska in Croatia emerged as a frontrunner in the realm of short-term rentals, welcoming an astonishing 23.7 million nights booked via online platforms. The sun-drenched shores and historic charm of this Croatian region beckoned travelers from far and wide, providing a picturesque backdrop for memorable getaways. 

Meanwhile, in Andalusia, Spain, travelers indulged in the vibrant culture and breathtaking scenery, contributing to the region’s impressive 14 million nights spent in short-term rentals. 

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Similarly, the French Provence-Alpes-Côte d’Azur captivated visitors with its idyllic landscapes and rich cultural heritage, drawing in 12.2 million nights of stay. 

These figures not only underscore the popularity of these regions but also highlight the diverse experiences awaiting travelers across Europe. Furthermore, among the top 20 regions, France, Spain, Italy, Greece, Croatia, and Portugal stood out with their significant representations, showcasing the widespread appeal and versatility of short-term rentals in some of Europe’s most beloved destinations.

Looking ahead, the short-term rental market is projected to reach a valuation of $8,907.1 million by 2026, with approximately 45% of hosts relying on short-term rentals to meet their financial needs. In addition, Booking.com’s dominance in the market was evident in its 17.1 million downloads in 2022, reaffirming its status as a preferred choice among travelers. 

As the market continues to evolve, coastal areas are witnessing a surge in demand for short-term rentals, with a notable 17% difference compared to hotels. However, regulatory changes, such as those seen in San Diego, are expected to impact the landscape, with a decrease in short-term rental operations forecasted in certain areas. Despite these shifts, the allure of short-term rentals remains strong, offering travelers unparalleled experiences and flexibility as they explore the diverse tapestry of Europe’s landscapes and cultures.

Increase of online bookings

Delving into the dynamics of online bookings, the data unveils a compelling narrative of sustained growth throughout 2023, directly with property managemet. Month after month, the figures for stays booked via online platforms exhibited an upward trajectory, with 11 out of 12 months surpassing the previous year’s statistics. This consistent surge signifies a resounding vote of confidence from travelers in the convenience and accessibility offered by online booking platforms.

However, it was the last quarter of 2023 that truly illuminated the extent of this trend, as figures soared to unprecedented heights, surpassing a remarkable 20% increase compared to the same period in 2022. This surge not only underscores the enduring appeal of short-term rentals but also highlights the evolving preferences of travelers, who increasingly turn to online platforms to secure their accommodations.

The remarkable growth witnessed in the last quarter of 2023 serves as a testament to the resilience and adaptability of the short-term rental sector, as well as the pivotal role played by online booking platforms in shaping the modern travel landscape. As we delve deeper into the intricacies of this trend, it becomes evident that the era of online bookings has firmly entrenched itself as a cornerstone of the European short-term rental experience.

Main channels for short-term online bookings

Exploring the main channels for short-term online bookings reveals a transformative partnership between the European Commission and four leading OTA platforms: Airbnb, Booking.com, Expedia Group, and TripAdvisor. This partnership signifies a monumental shift in the way travelers discover and book accommodations, as these platforms have become the go-to choice for millions of travelers worldwide.

Eurostat’s release of key data in July 2021 marked a significant milestone in understanding the European short-term rental landscape, shedding light on the dominance of these platforms in the market. Leveraging the vast repositories of information provided by Airbnb, Booking.com, Expedia Group, and TripAdvisor, Eurostat was able to provide policymakers, industry stakeholders, and researchers with invaluable insights into booking trends, guest preferences, and market dynamics.

Their user-friendly platforms, extensive listings, and comprehensive booking options have revolutionized the way travelers plan their trips and have become indispensable tools for property managers and hosts alike.

So, it’s important to recognize the pivotal role of property management software and channel managers in facilitating seamless operations for property managers. 

A PMS, equipped with sophisticated channel management capabilities, serves as a centralized hub for property managers to efficiently manage their short-term rentals. By integrating with platforms like the ones mentioned, property managers can effortlessly introduce their listings across multiple channels, reaching a wider audience of potential guests. This integration not only streamlines the listing process but also ensures consistency and accuracy in pricing, availability, and property information across all channels, while minimizing the risk of overbookings or discrepancies. 

By leveraging the power of technology and data-driven solutions, property managers can unlock new levels of efficiency, profitability, and success in the competitive landscape of short-term rentals. Book a free demo with Hostify and discover the power of this tool to enhance your short term rental management.


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