Airbnb is the largest vacation rental platform in the world, with around 8 million properties advertised and an average of 800,000 stays per night. The perfect showcase for any tourist accommodation that wants to reach the maximum number of potential customers.
The benefits of advertising on Airbnb are obvious, but it is becoming increasingly difficult to stand out from the competition. For this reason, and with the aim of rewarding its most hospitable and highly rated hosts, Airbnb has “Superhost”.
What is it?
The Superhost program is Airbnb’s way of recognizing the most experienced hosts. A category for those who work hard to always provide the best service to their guests.
Advantages of being a Superhost
Achieving Airbnb Superhost Status can benefit your vacation rental business in many ways:
More credibility: by obtaining this category you add great credibility to your listing, since you have had to overcome a series of requirements pre-established by Airbnb to achieve it
Increase visits to your listing: the Superhost category increases the visibility of your listings, as it significantly improves the SEO of your tourist accommodation. Customers can even filter only the accommodations of this type of host.
Get more Bookings: When you are a host with this category, your ads will have more visibility and thus also increase your bookings on this platform.
Increase your income: According to Airbnb data, Superhosts get 22% more income than normal hosts. This increase in income is due not only to the increase in bookings, but also to the fact that you can charge a certain extra premium on the price of your tourist accommodation for having obtained this status.
Exclusive rewards: Superhosts get an Airbnb coupon worth $100 every year they maintain this status and receive an additional 20% if they invite a new host who finally signs up.
Requirements to become a Superhost
To achieve this status, you need to meet a number of requirements. Find out what you need to do to qualify for the Superhost program and how it can positively impact your reservations.
◆ Complete a minimum of 10 stays or 3 bookings totaling at least 100 nights.
◆ Have a response rate of 90% or higher.
◆ Cancellation rate of 1% or less (1 cancellation per 100 reservations), except for cancellations covered by the Force Majeure Policy.
◆ Overall rating of 4.8 (over the last 365 days).
If you meet the program requirements you will be able to earn Superhost status automatically. This will give you the chance to greatly increase your visibility on the world’s largest vacation rental platform.
But don’t forget that it’s just as important to achieve this status as it is to maintain it. Evaluations are quarterly, so if you haven’t achieved it yet, don’t worry, you can still do it!
Maximize the value of your vacation rental
In short, becoming an Airbnb Superhost takes commitment and dedication. But the benefits are worth the continued effort. You can always opt for other tools to make your job easier.
Another smart investment for your business is to purchase vacation rental management software. A tool like Hostify to centralize and automate all the daily operations of your rental business.
Manage multiple accounts and listings on the top vacation rental platforms from a single interface. Get instantly up-to-date, historical and upcoming reservations, reviews and messaging data from Airbnb in just one click. Update your listings, rates and availability directly through Hostify. All you need to to power your business in one place!
◆ Synchronizing reservations across multiple platforms. Use our centralized, real-time calendar to eliminate double-bookings.
◆ Using the unified inbox to organize your messages into a single feed and ensure prompt replies.
◆ Automating customer payments through Stripe or Paypal to securely process payments and create invoices.
◆ Increasing direct bookings using our free Booking Engine or WordPress Plugin.
◆ Automate the process of sending guest reviews.
◆ Create and assign cleaning tasks and track them.
◆ Creating essential reports on your business results in one click.