When Colombia went into lockdown during the pandemic, uncertainty spread across every industry, including hospitality. But for three friends living on countryside estates, the pandemic became an unexpected opportunity. Instead of letting their properties sit idle, they took a leap of faith and listed them for short-term rental.
What began as an experiment quickly turned into something bigger. Bookings poured in. Guests craved nature more than ever before.
The founders realized they had tapped into a powerful new demand but without organization their workflow soon turned into chaos until Hostify stepped in and provided a smart, scalable workframe with centralized tools for growth.
Curious to know how STANDOUT built a high-end rental empire in Colombia and scaled it with Hostify during a worldwide shutdown? Keep on reading!
About STANDOUT:
STANDOUT is a premium short-term rental company born in Colombia during one of the most uncertain moments in recent history. Founded by three friends with bold vision and high standards, the company has positioned itself as a leader in luxury stays.
Their differentiator is unmistakable:
- High-end architecture
- Visually stunning spaces
- Properties designed to deliver exceptional experiences
STANDOUT’s strategy has always been simple yet powerful:
Offer only top-tier, meticulously crafted properties, and let quality speak for itself.
Today, their portfolio continues to grow, and their next big ambition is to continue expanding into Medellín’s urban market with the same high-level standards that define their brand.
The Motto, The Challenge, and The Solution: How Standout’s Mindset helped them Through Growing Pains
These 3 friends and founders discovered a simple truth that would define the DNA of their business:
The higher the risk, the higher the reward.
Driven by that mindset, the three partners began shaping what would become one of Colombia’s most distinctive luxury rental brands. Their mission was clear:
Curate properties that stand out – in architecture, design, experience, and value.
However, as demand increased, so did the complexity. The team was juggling dozens of open tabs, Excel sheets everywhere, bookings scattered across platforms, disconnected calendars and channel managers, and repeated human errors.
They knew they needed more than ambition and this workflow wasn’t sustainable – not for a company committed to premium service.
They sought structure, automation, and professional-grade technology. That’s when STANDOUT found Hostify and everything changed.
From Vision to Realization: How Hostify Revolutionized Their Operations
As STANDOUT continued to grow, the founders realized that passion and property quality alone wouldn’t be enough to scale. What they needed was a system that could deliver simplicity and clarity.
Hostify changed their trajectory by bringing order, automation, and centralized control into their daily operations. We didn’t just improve their workflow; we reshaped the entire foundation of how they operated.
By adopting Hostify’s all-in-one ecosystem, STANDOUT gained a structure that supported their ambition, minimized operational chaos, and gave them the professional-grade efficiency required to compete at a higher level.
Before Hostify, they were managing bookings across multiple platforms manually. Each channel had its own calendar, creating constant risks of human error. Thanks to Hostify, they centralized everything into one synchronized hub without delays or inconsistencies.
The founders didn’t want a complicated, rigid platform. What they needed was speed and simplicity and they found those in Hostify’s intuitive interface: no steep learning curve, no technical overwhelm, and no complex onboarding.
Since STANDOUT operates in a volatile market, inflation, currency fluctuations, and seasonal changes can dramatically shift traveler demand.
However, Hostify’s ecosystem integrates seamlessly with top revenue management tools, which helped them analyze historical and forecasted demand, optimize rates across OTAs, and improve both ADR and occupancy. They no longer relied on guesswork. Their pricing became strategic, data-driven, and perfectly aligned to market conditions.
A Support Team That Feels Like a Partner
Beyond the technology, one element stood out to STANDOUT more than anything: Hostify’s human side.
Juan Pablo, current CEO, highlights this repeatedly – the kindness, responsiveness, and hands-on approach from Hostify’s team gave them a sense of partnership that no software alone could provide. That, along with Hostify’s super easy-to-use, plug-and-play style, simplified the transition.
STANDOUT now enjoys faster resolutions, tailored guidance, a team that aligns with their long-term strategy, and a PMS that adapts to their needs, not the other way around.
This combination of powerful, user-friendly technology and dedicated human support allowed STANDOUT to scale sustainably, minimize errors, and focus on what matters most: delivering unforgettable guest experiences.
What STANDOUT says about Hostify
“If I had to start again, I’d use a PMS – and without a doubt it would be Hostify’s. It has been the perfect fit since we started working together.”
— Juan Pablo, Co-Founder of STANDOUT
More importantly, Juan Pablo highlights that Hostify not only brings technology, it brings humanity. A team that listens, understands, adapts, and grows with the business, and that is one of the reasons why STANDOUT’s expansion plans for the future will continue to include Hostify!
Final Thoughts
At Hostify, we know how demanding the world of short-term rentals can be – from juggling bookings to managing guest communications, pricing, and daily operations. That’s why we’ve built a platform designed to remove the complexity and give companies like STANDOUT the clarity they need to scale.
With smart automations, centralized tools, and hands-on support, we help property managers reduce manual work, increase efficiency, and unlock sustainable growth.
If you’re ready to simplify your operations, boost bookings, and grow with confidence, we’re here to help.
👉 Book a Free Demo today and discover how Hostify can elevate your rental business, just like it did for STANDOUT.
